[ How it fits together ]
The PRISM system,
in one diagram.
White light goes in. It splits across every channel that can reach a customer. It comes back together as one number: revenue.
Attract
SEO + GBP + Content + Backlinks + Ads
Engage
Landing pages + Website + Content
Convert
CTA + Form + Phone + Trust
Capture
CRM + Analytics + Lead tracking
Nurture
Email + Remarketing + Follow-up
Revenue
Customer.
[ Attribution ]
How we track it.
Two questions answer almost everything. We build reporting around them instead of around traffic charts.
Where did they come from?
- Ads
- Social
- Referral
- Direct
What did they do?
- Page viewed
- Form submitted
- Phone call
- Quote requested
- Purchase
Ultimate KPI Revenue and leads — not pageviews.